{"id":89,"date":"2006-12-30T00:46:53","date_gmt":"2006-12-29T16:46:53","guid":{"rendered":"http:\/\/fri.sh\/?p=89"},"modified":"2006-12-30T00:46:53","modified_gmt":"2006-12-29T16:46:53","slug":"lego%e8%bd%ac%e5%9e%8b-%e5%be%80%e6%97%a5%e9%87%8d%e6%8b%be%e3%80%82","status":"publish","type":"post","link":"https:\/\/fri.sh\/blog\/2006\/lego%e8%bd%ac%e5%9e%8b-%e5%be%80%e6%97%a5%e9%87%8d%e6%8b%be%e3%80%82\/","title":{"rendered":"LEGO\u8f6c\u578b – \u5f80\u65e5\u91cd\u62fe\u3002"},"content":{"rendered":"

\"\"
\u8001\u724c\u73a9\u5177\u5382\u5546\u4ece\u8fc7\u5ea6\u591a\u6837\u5316\u7684\u9519\u8bef\u4e2d\u6062\u590d\u5143\u6c14\u3002<\/p>\n

\u539f\u6587\uff1a \u300aThe Economist\u300b2006\u5e7410\u670828\u65e5 Business- Leo’s turnaround:Picking up the pieces(Page 133)<\/p>\n

“\u73a9\u662f\u5fc3\u7075\u7684\u8425\u517b\u3002” \u59cb\u4e8eLego\u5bf9\u4e8e\u81ea\u5df1\u7684\u63cf\u8ff0\uff0c\u5728\u7ee7\u7eed\u89e3\u91ca\u8fd9\u5bb6\u4e39\u9ea6\u516c\u53f8\u901a\u8fc7\u73a9\u8fdb\u884c\u5b66\u4e60\u548c\u53d1\u5c55\u7684\u54f2\u5b66\u3002\u8fd9\u5bb6\u5177\u670970\u591a\u5e74\u4e4b\u4e45\u7684\u6b27\u6d32\u6700\u5927\u7684\u73a9\u5177\u5236\u9020\u5546\uff0c\u4ed6\u7684\u540d\u5b57\u6e90\u81ea\u5355\u8bcd”leg godt”– \u4e39\u9ea6\u8bed”\u73a9\u5f97\u6f02\u4eae”–\u5c31\u662f\u8fd9\u6837\u4e00\u5bb6\u9760\u7740\u4f18\u7f8e\u7684\u516c\u53f8\u54f2\u5b66\u4ee5\u53ca\u516c\u5f00\u5ba3\u79f0\u85d0\u89c6\u9ad8\u989d\u5229\u6da6\u800c\u6210\u529f\u7684\u516c\u53f8\u3002Lego\u6210\u4e3a\u4e86\u56fd\u5bb6\u8d22\u5bcc\u4ee5\u53ca\u73a9\u5177\u4ea7\u4e1a\u6700\u5f3a\u52bf\u7684\u54c1\u724c\u4e4b\u4e00\u3002\u4ed6\u4eec\u7684\u5f69\u7816\u5728\u8d85\u8fc7130\u4e2a\u56fd\u5bb6\u9500\u552e\uff1a\u5730\u7403\u4e0a\u7684\u6bcf\u4e00\u4e2a\u4eba\uff0c\u5e73\u5747\u8d77\u6765\u6bcf\u4e2a\u4eba\u90fd\u62e5 \u670952\u5757\u3002<\/p>\n

\u5c31\u5728\u4e24\u5e74\u524d,\u516c\u53f8\u7684\u751f\u5b58\u95ee\u9898\u9047\u5230\u4e86\u5371\u673a\u3002\u5728\u6301\u7eed6\u5e74\u7684\u7f13\u6162\u9500\u552e\u548c\u5229\u6da6\u4e0b\u6ed1\u4e4b\u540e\uff0c\u5f53\u4ed6\u4eec\u9500\u552e\u5931\u5229\u635f\u5931\u4e866.8\u4ebf\u4e39\u9ea6\u5e01\u79cd\u76841.6\u4ebf\u4e39\u9ea6\u5e01(\u7ea6$240m)(\u539f\u6587:When it made a whopping DK1.6 billion operating loss on sales of DK6.8 billion..\u8fd9\u53e5\u8bdd\u662f\u8fd9\u4e48\u7ffb\u8bd1\u4e0d?)\uff0c\u5e76\u4e14\u6b20\u4e0b\u4e865\u4ebf\u4e39\u9ea6\u5e01\u503a\u52a1\uff0c Lego\u7684\u5371\u673a\u57282003\u5e74\u7206\u53d1\u3002\u4f20\u8a00\u6781\u5927\u8868\u660e(Rumours abounded that), \u7f8e\u56fd\u6700\u5927\u7684\u73a9\u5177\u5546 Mattle\u5c06\u4f1a\u63a5\u624b\u4ed6\u4eec\u5782\u5ef6\u4ee5\u4e45\u7684\u6b27\u6d32\u7ade\u4e89\u8005\u3002\u79c1\u4eba\u80a1\u6743\u516c\u53f8\u4e00\u8bed\u9053\u7834\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u88ab\u8003\u8651\u4e3a\u6700\u4f73\u7684\u730e\u7269(\u6536\u8d2d\u5bf9\u8c61): \u4e00\u4e2a\u5728\u72ec\u7acb\u62e5\u6709\u8005\u624b\u4e2d\u7684\u7ba1\u7406\u4e0d\u5584\u3001\u4e2d\u7b49\u89c4\u6a21\u516c\u53f8, \u8fd9\u4e2a\u7531\u6728\u5320Ole Kirk Christiansen\u7684\u5bb6\u65cf\u6210\u7acb\u4e8e1932\u5e74\u7684\u516c\u53f8\u3002<\/p>\n

Chistiansen\u5148\u751f\u7684\u7ee7\u627f\u4eba\u51b3\u5b9a\u91cd\u632f\u5bb6\u65cf\u4ea7\u4e1a\u3002\u4ed6\u4eec\u7528\u81ea\u5df1\u7684\u8d44\u91d1\u6ce8\u8d448\u4ebf\u4e39\u9ea6\u5e01\u5e76\u4e14\u5236\u5b9a\u9ea6\u80af\u9521(McKinsey)\u8457\u540d\u7ba1\u7406\u987e\u95eeJorgen Vig Kndstrop\u5c06\u516c\u53f8\u5e26\u56de\u6b63\u8f68\u3002\u5728\u4e0e\u73a9\u5177\u96f6\u552e\u5546\u4ea4\u8c08\u4e4b\u540e, \u4ed6\u4eec\u544a\u8bc9\u4ed6\u4e0d\u8981\u6253\u4e71Lego\u7684\u54c1\u724c\u6216\u5176\u6838\u5fc3\u4ea7\u54c1, \u4ed6\u51b3\u5b9a\u5bf9\u516c\u53f8\u8fdb\u884c\u4fee\u8865\u800c\u4e0d\u662f\u4e00\u5207\u91cd\u65b0\u5f00\u59cb\uff0c\u540e\u8005\u5df2\u7ecf\u8bef\u5165\u6b67\u9014\u5730\u6269\u5927\u4e1a\u52a1\u5230\u5546\u4e1a\u9886\u57df\u5e76\u4e14\u672a\u80fd\u594f\u6548\u3002(\u539f\u6587..,which had gone astray when it branched out into business it did not understand \u600e\u4e48\u8bd1\u597d\u5462?)<\/p>\n

\u591a\u6837\u5316\u7684\u903b\u8f91\u662f\u5f15\u4eba\u6ce8\u76ee\u7684(compelling)\uff0cKnudstorp\u5148\u751f\u8bf4,\u4f46\u662fLego\u5374\u56e0\u6b64\u8d70\u9519\u4e86\u8def\u3002\u5b83\u66fe\u5c1d\u8bd5\u51ed\u501f\u4ed6\u4eec\u81ea\u5df1\u7684\u670d\u9970\u3001\u624b\u8868\u4ee5\u53ca\u98df\u54c1\u6e38\u620f\u7684\u4ea7\u54c1\u7ebf\u6210\u4e3a\u4e00\u4e2a\u751f\u6d3b\u65b9\u5f0f\u7684\u54c1\u724c\uff0c\u5e76\u4e14\u5c1d\u8bd5\u5438\u5f15\u66f4\u591a\u7684\u5973\u5b69\u513f\uff0c\u4ed6\u4eec\u5df2\u7ecf\u5f00\u59cb\u5ffd\u7565\u5b83\u4eec\u7684\u4e3b\u8981\u6d88\u8d39\u8005\u4e86: 5\u52309\u5c81\u7684\u7537\u5b69\u513f\u3002”\u6211\u4eec\u5f00\u59cb\u53d8\u5f97\u81ea\u5927–\u6211\u4eec\u4e0d\u518d\u503e\u542c\u6d88\u8d39\u8005\u7684\u610f\u89c1”,Knudstorp\u5148\u751f\u8bf4\u3002\u7531\u4e8e\u4f4e\u6210\u672c\u7684\u6a21\u4eff\u8005\uff0c \u6765\u81ea\u4e8e\u9ad8\u79d1\u6280\u5c0f\u73a9\u5177\u7684\u7ade\u4e89\u4ee5\u53ca\u8bb8\u591a\u53d1\u8fbe\u56fd\u5bb6\u51fa\u751f\u7387\u7684\u4e0b\u964d\uff0cLego \u5728\u4f20\u7edf\u73a9\u5177\u4ea7\u4e1a\u540c\u6837\u88ab\u6253\u51fb\u5f97\u75b2\u60eb\u4e0d\u582a.<\/p>\n

Lego\u7684\u8f6c\u578b\u8ba1\u5212\u5f00\u59cb\u4e8e2004\u5e743\u6708,\u8fd9\u6b21\u8f6c\u578b\u662f\u6c89\u75db\u7684\u3002\u516c\u53f88000\u540d\u5458\u5de5\u4e2d\u76843500\u88ab\u89e3\u96c7\uff0c\u66f4\u5927\u89c4\u6a21\u7684\u88c1\u5458\u63a5\u8e35\u800c\u81f3\uff1a\u516c\u53f8\u53d1\u6e90\u5730Billund 2400\u540d\u5458\u5de5\u6709\u4e00\u534a\u5c06\u4f1a\u5728\u672a\u6765\u4e09\u5e74\u5185\u5931\u4e1a\u3002\u5f00\u8bbe\u5728\u745e\u58eb\u548c\u7f8e\u56fd\u7684\u5de5\u5382\u6b63\u9762\u4e34\u5173\u95ed\uff0c\u5236\u9020\u90e8\u95e8\u8f6c\u79fb\u5230\u4e86\u4e1c\u6b27\u548c\u58a8\u897f\u54e5\u3002<\/p>\n

\u53bb\u5e74Lego\u76844\u4e2aLegoland\u4e3b\u9898\u516c\u56ed\u7684\u591a\u6570\u80a1\u6743\u88ab\u5356\u7ed9\u4e86\u4e00\u4e2a\u79c1\u4eba\u80a1\u6743\u7684\u516c\u53f8Blackstone\u96c6\u56e2\u3002\u5728\u7f8e\u56fd\u3001\u97e9\u56fd\u4ee5\u53ca\u6fb3\u5927\u5229\u4e9a\u7684\u8d44\u4ea7\u4e5f\u88ab\u51fa\u552e\u4e00\u7a7a\u3002\u65b0\u8001\u677f\u8fd8\u5c06\u8981\u7b80\u5316\u7ba1\u7406\u6218\u7565\uff0c\u901a\u8fc7\u7ee9\u6548\u4e3a\u672c\u7684\u85aa\u91d1\u8ba1\u5212\u4ee5\u53ca\u7ba1\u7406\u5c42\u4e0e\u96c7\u5458\u4e4b\u95f4\u7684\u5766\u7387\u6c9f\u901a\u57f9\u517b\u4e00\u4e2a\u66f4\u5177\u5546\u4e1a\u6c14\u8d28\u7684\u516c\u53f8\u6587\u5316\u3002”\u6211\u4eec\u8fc7\u53bb\u901a\u5e38\u4e0d\u8c08\u8bba\u94b1”\uff0c\u4e00\u4f4dLego\u7684\u5458\u5de5\u8bf4\u9053\u3002<\/p>\n

\u65e0\u8bba\u5982\u4f55\u96c6\u4e2d\u8fdb\u884cLego\u7684\u6838\u5fc3\u4e1a\u52a1\uff0c\u4e00\u4e9b\u96f6\u788e\u7684\u591a\u6837\u6027\u6218\u7565\u4f9d\u7136\u5b58\u5728\u3002Lego\u7ee7\u7eed\u62d3\u5c55\u4e86\u5b83\u7684\u4eff\u751f\u5b66\u9886\u57df\u5e76\u4e14\u5f00\u53d1\u57fa\u4e8e\u7535\u5f71\u5468\u8fb9\u7684\u65b0\u73a9\u5177\uff0c\u8bb0\u5f55Euromonitor\u7684Zsuzsanna Kantor , \u4e00\u4e2a\u5e02\u573a\u8c03\u7814\u516c\u53f8.(notes Z of E, a market-research firm \u8fd9\u4e2aNotes\u8be5\u600e\u4e48\u7ffb\u8bd1?). \u5728\u6ce2\u5229\u5c3c\u897f\u4e9a\u795e\u5316\u7684\u5143\u7d20\u57fa\u7840\u4e0a\u521b\u5efa\u7684\u672a\u6765\u4eba\u7269\uff0c\u7b2c\u4e00\u4e2a\u4ee5\u6545\u4e8b\u4e3a\u57fa\u7840\u88ab\u8d4b\u4e88\u5728\u5185\u90e8(in-house,\u8fd9\u91cc\u7684Inhouse\u600e\u4e48\u7ffb\u8bd1?)\uff0c\u56fe\u4e66\uff0c\u5361\u901a\u4ee5\u53ca\u89c6\u9891\u9886\u57df\u53d1\u5c55\u7684\u7279\u6743\u3002\u4ee5\u300a\u661f\u7403\u5927\u6218\u300b\u548c\u300a\u54c8\u91cc\u6ce2\u7279\u300b\u4e3a\u57fa\u7840\u7684\u73a9\u5177\u6301\u7eed\u8d70\u597d\uff0c\u5c24\u5176\u4ee5\u518d\u6b21\u91cd\u6f14\u661f\u6218\u4f20\u5947\u7684Lego\u5f62\u8c61\u6210\u4e3a\u9500\u552e\u6700\u6210\u529f\u4ea7\u54c1\u3002<\/p>\n

\u968f\u7740Lego\u7b79\u5907\u4e00\u5e74\u4e2d\u7684\u6d88\u8d39\u65fa\u5b63, \u6574\u4e2a\u516c\u53f8\u90fd\u5e26\u6709\u4e00\u79cd\u8282\u65e5\u6c14\u6c1b\u3002\u73a9\u5177\u884c\u4e1a\u5df2\u7ecf\u505c\u6ede\u4e0d\u524d\u4e865\u5e74\uff0c\u4e00\u4f4dBMO\u7684\u9996\u5e2d\u5e02\u573a\u5206\u6790\u5458(an analyst at BMO Capital Markets..\u6211\u7ffb\u8bd1\u7684\u6ca1\u9519\u5427)Gerrick Johnson\u8bf4\u9053\uff0c\u4f46\u662f\u4e8b\u60c5\u6b63\u597d\u8f6c\u8d77\u6765\u3002Mattle, Hasbro \u548c\u5176\u4ed6\u73a9\u5177\u5382\u5546\u5728\u8fc7\u53bb\u4e24\u5468\u91cc\u53d1\u5e03\u4e86\u5f3a\u52b2\u7684\u62a5\u544a\u3002Lego\u6b63\u5728\u7b79\u5907\u5b83\u660e\u5e74\u768475\u5468\u5e74\u5e86\u5178\uff0cKnudstorp\u5148\u751f\u975e\u5e38\u6709\u81ea\u4fe1\u5730\u8868\u793a\uff0c\u516c\u53f8\u8fd8\u4f1a\u4f1a\u72ec\u7acb\u5730\u53d1\u5c5575\u5e74\u3002<\/p>\n

\"\"<\/p>\n

\u540e\u8bb0…\u4e3b\u8981\u770b\u7684\u56fd\u5916\u7f51\u7ad9\u90fd\u4e0a\u4e0d\u53bb\u4e86..\u53ea\u597d\u7ffb\u8bd1\u6742\u5fd7\u4e86-_-\u3002
\u5916\u8bed\u597d\u7684\u670b\u53cb\u7ed9\u6307\u6b63\u6307\u6b63\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"
\u8001\u724c\u73a9\u5177\u5382\u5546\u4ece\u8fc7\u5ea6\u591a\u6837\u5316\u7684\u9519\u8bef\u4e2d\u6062\u590d\u5143\u6c14\u3002<\/p>\n

\u539f\u6587\uff1a \u300aThe Economist\u300b2006\u5e7410\u670828\u65e5 Business- Leo’s turnaround:Picking up the pieces(Page 133)<\/p>\n

“\u73a9\u662f\u5fc3\u7075\u7684\u8425\u517b\u3002” \u59cb\u4e8eLego\u5bf9\u4e8e\u81ea\u5df1\u7684\u63cf\u8ff0\uff0c\u5728\u7ee7\u7eed\u89e3\u91ca\u8fd9\u5bb6\u4e39\u9ea6\u516c\u53f8\u901a\u8fc7\u73a9\u8fdb\u884c\u5b66\u4e60\u548c\u53d1\u5c55\u7684\u54f2\u5b66\u3002\u8fd9\u5bb6\u5177\u670970\u591a\u5e74\u4e4b\u4e45\u7684\u6b27\u6d32\u6700\u5927\u7684\u73a9\u5177\u5236\u9020\u5546\uff0c\u4ed6\u7684\u540d\u5b57\u6e90\u81ea\u5355\u8bcd”leg godt”– \u4e39\u9ea6\u8bed”\u73a9\u5f97\u6f02\u4eae”–\u5c31\u662f\u8fd9\u6837\u4e00\u5bb6\u9760\u7740\u4f18\u7f8e\u7684\u516c\u53f8\u54f2\u5b66\u4ee5\u53ca\u516c\u5f00\u5ba3\u79f0\u85d0\u89c6\u9ad8\u989d\u5229\u6da6\u800c\u6210\u529f\u7684\u516c\u53f8\u3002Lego\u6210\u4e3a\u4e86\u56fd\u5bb6\u8d22\u5bcc\u4ee5\u53ca\u73a9\u5177\u4ea7\u4e1a\u6700\u5f3a\u52bf\u7684\u54c1\u724c\u4e4b\u4e00\u3002\u4ed6\u4eec\u7684\u5f69\u7816\u5728\u8d85\u8fc7130\u4e2a\u56fd\u5bb6\u9500\u552e\uff1a\u5730\u7403\u4e0a\u7684\u6bcf\u4e00\u4e2a\u4eba\uff0c\u5e73\u5747\u8d77\u6765\u6bcf\u4e2a\u4eba\u90fd\u62e5 \u670952\u5757\u3002<\/p>\n

\u5c31\u5728\u4e24\u5e74\u524d,\u516c\u53f8\u7684\u751f\u5b58\u95ee\u9898\u9047\u5230\u4e86\u5371\u673a\u3002\u5728\u6301\u7eed6\u5e74\u7684\u7f13\u6162\u9500\u552e\u548c\u5229\u6da6\u4e0b\u6ed1\u4e4b\u540e\uff0c\u5f53\u4ed6\u4eec\u9500\u552e\u5931\u5229\u635f\u5931\u4e866.8\u4ebf\u4e39\u9ea6\u5e01\u79cd\u76841.6\u4ebf\u4e39\u9ea6\u5e01(\u7ea6$240m)(\u539f\u6587:When it made a whopping DK1.6 billion operating loss on sales of DK6.8 billion..\u8fd9\u53e5\u8bdd\u662f\u8fd9\u4e48\u7ffb\u8bd1\u4e0d?)\uff0c\u5e76\u4e14\u6b20\u4e0b\u4e865\u4ebf\u4e39\u9ea6\u5e01\u503a\u52a1\uff0c Lego\u7684\u5371\u673a\u57282003\u5e74\u7206\u53d1\u3002\u4f20\u8a00\u6781\u5927\u8868\u660e(Rumours abounded that), \u7f8e\u56fd\u6700\u5927\u7684\u73a9\u5177\u5546 Mattle\u5c06\u4f1a\u63a5\u624b\u4ed6\u4eec\u5782\u5ef6\u4ee5\u4e45\u7684\u6b27\u6d32\u7ade\u4e89\u8005\u3002\u79c1\u4eba\u80a1\u6743\u516c\u53f8\u4e00\u8bed\u9053\u7834\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u88ab\u8003\u8651\u4e3a\u6700\u4f73\u7684\u730e\u7269(\u6536\u8d2d\u5bf9\u8c61): \u4e00\u4e2a\u5728\u72ec\u7acb\u62e5\u6709\u8005\u624b\u4e2d\u7684\u7ba1\u7406\u4e0d\u5584\u3001\u4e2d\u7b49\u89c4\u6a21\u516c\u53f8, \u8fd9\u4e2a\u7531\u6728\u5320Ole Kirk Christiansen\u7684\u5bb6\u65cf\u6210\u7acb\u4e8e1932\u5e74\u7684\u516c\u53f8\u3002<\/p>\n

Chistiansen\u5148\u751f\u7684\u7ee7\u627f\u4eba\u51b3\u5b9a\u91cd\u632f\u5bb6\u65cf\u4ea7\u4e1a\u3002\u4ed6\u4eec\u7528\u81ea\u5df1\u7684\u8d44\u91d1\u6ce8\u8d448\u4ebf\u4e39\u9ea6\u5e01\u5e76\u4e14\u5236\u5b9a\u9ea6\u80af\u9521(McKinsey)\u8457\u540d\u7ba1\u7406\u987e\u95eeJorgen Vig Kndstrop\u5c06\u516c\u53f8\u5e26\u56de\u6b63\u8f68\u3002\u5728\u4e0e\u73a9\u5177\u96f6\u552e\u5546\u4ea4\u8c08\u4e4b\u540e, \u4ed6\u4eec\u544a\u8bc9\u4ed6\u4e0d\u8981\u6253\u4e71Lego\u7684\u54c1\u724c\u6216\u5176\u6838\u5fc3\u4ea7\u54c1, \u4ed6\u51b3\u5b9a\u5bf9\u516c\u53f8\u8fdb\u884c\u4fee\u8865\u800c\u4e0d\u662f\u4e00\u5207\u91cd\u65b0\u5f00\u59cb\uff0c\u540e\u8005\u5df2\u7ecf\u8bef\u5165\u6b67\u9014\u5730\u6269\u5927\u4e1a\u52a1\u5230\u5546\u4e1a\u9886\u57df\u5e76\u4e14\u672a\u80fd\u594f\u6548\u3002(\u539f\u6587..,which had gone astray when it branched out into business it did not understand \u600e\u4e48\u8bd1\u597d\u5462?)<\/p>\n

\u591a\u6837\u5316\u7684\u903b\u8f91\u662f\u5f15\u4eba\u6ce8\u76ee\u7684(compelling)\uff0cKnudstorp\u5148\u751f\u8bf4,\u4f46\u662fLego\u5374\u56e0\u6b64\u8d70\u9519\u4e86\u8def\u3002\u5b83\u66fe\u5c1d\u8bd5\u51ed\u501f\u4ed6\u4eec\u81ea\u5df1\u7684\u670d\u9970\u3001\u624b\u8868\u4ee5\u53ca\u98df\u54c1\u6e38\u620f\u7684\u4ea7\u54c1\u7ebf\u6210\u4e3a\u4e00\u4e2a\u751f\u6d3b\u65b9\u5f0f\u7684\u54c1\u724c\uff0c\u5e76\u4e14\u5c1d\u8bd5\u5438\u5f15\u66f4\u591a\u7684\u5973\u5b69\u513f\uff0c\u4ed6\u4eec\u5df2\u7ecf\u5f00\u59cb\u5ffd\u7565\u5b83\u4eec\u7684\u4e3b\u8981\u6d88\u8d39\u8005\u4e86: 5\u52309\u5c81\u7684\u7537\u5b69\u513f\u3002”\u6211\u4eec\u5f00\u59cb\u53d8\u5f97\u81ea\u5927–\u6211\u4eec\u4e0d\u518d\u503e\u542c\u6d88\u8d39\u8005\u7684\u610f\u89c1”,Knudstorp\u5148\u751f\u8bf4\u3002\u7531\u4e8e\u4f4e\u6210\u672c\u7684\u6a21\u4eff\u8005\uff0c \u6765\u81ea\u4e8e\u9ad8\u79d1\u6280\u5c0f\u73a9\u5177\u7684\u7ade\u4e89\u4ee5\u53ca\u8bb8\u591a\u53d1\u8fbe\u56fd\u5bb6\u51fa\u751f\u7387\u7684\u4e0b\u964d\uff0cLego \u5728\u4f20\u7edf\u73a9\u5177\u4ea7\u4e1a\u540c\u6837\u88ab\u6253\u51fb\u5f97\u75b2\u60eb\u4e0d\u582a.<\/p>\n

Lego\u7684\u8f6c\u578b\u8ba1\u5212\u5f00\u59cb\u4e8e2004\u5e743\u6708,\u8fd9\u6b21\u8f6c\u578b\u662f\u6c89\u75db\u7684\u3002\u516c\u53f88000\u540d\u5458\u5de5\u4e2d\u76843500\u88ab\u89e3\u96c7\uff0c\u66f4\u5927\u89c4\u6a21\u7684\u88c1\u5458\u63a5\u8e35\u800c\u81f3\uff1a\u516c\u53f8\u53d1\u6e90\u5730Billund 2400\u540d\u5458\u5de5\u6709\u4e00\u534a\u5c06\u4f1a\u5728\u672a\u6765\u4e09\u5e74\u5185\u5931\u4e1a\u3002\u5f00\u8bbe\u5728\u745e\u58eb\u548c\u7f8e\u56fd\u7684\u5de5\u5382\u6b63\u9762\u4e34\u5173\u95ed\uff0c\u5236\u9020\u90e8\u95e8\u8f6c\u79fb\u5230\u4e86\u4e1c\u6b27\u548c\u58a8\u897f\u54e5\u3002<\/p>\n

\u53bb\u5e74Lego\u76844\u4e2aLegoland\u4e3b\u9898\u516c\u56ed\u7684\u591a\u6570\u80a1\u6743\u88ab\u5356\u7ed9\u4e86\u4e00\u4e2a\u79c1\u4eba\u80a1\u6743\u7684\u516c\u53f8Blackstone\u96c6\u56e2\u3002\u5728\u7f8e\u56fd\u3001\u97e9\u56fd\u4ee5\u53ca\u6fb3\u5927\u5229\u4e9a\u7684\u8d44\u4ea7\u4e5f\u88ab\u51fa\u552e\u4e00\u7a7a\u3002\u65b0\u8001\u677f\u8fd8\u5c06\u8981\u7b80\u5316\u7ba1\u7406\u6218\u7565\uff0c\u901a\u8fc7\u7ee9\u6548\u4e3a\u672c\u7684\u85aa\u91d1\u8ba1\u5212\u4ee5\u53ca\u7ba1\u7406\u5c42\u4e0e\u96c7\u5458\u4e4b\u95f4\u7684\u5766\u7387\u6c9f\u901a\u57f9\u517b\u4e00\u4e2a\u66f4\u5177\u5546\u4e1a\u6c14\u8d28\u7684\u516c\u53f8\u6587\u5316\u3002”\u6211\u4eec\u8fc7\u53bb\u901a\u5e38\u4e0d\u8c08\u8bba\u94b1”\uff0c\u4e00\u4f4dLego\u7684\u5458\u5de5\u8bf4\u9053\u3002<\/p>\n

\u65e0\u8bba\u5982\u4f55\u96c6\u4e2d\u8fdb\u884cLego\u7684\u6838\u5fc3\u4e1a\u52a1\uff0c\u4e00\u4e9b\u96f6\u788e\u7684\u591a\u6837\u6027\u6218\u7565\u4f9d\u7136\u5b58\u5728\u3002Lego\u7ee7\u7eed\u62d3\u5c55\u4e86\u5b83\u7684\u4eff\u751f\u5b66\u9886\u57df\u5e76\u4e14\u5f00\u53d1\u57fa\u4e8e\u7535\u5f71\u5468\u8fb9\u7684\u65b0\u73a9\u5177\uff0c\u8bb0\u5f55Euromonitor\u7684Zsuzsanna Kantor , \u4e00\u4e2a\u5e02\u573a\u8c03\u7814\u516c\u53f8.(notes Z of E, a market-research firm \u8fd9\u4e2aNotes\u8be5\u600e\u4e48\u7ffb\u8bd1?). \u5728\u6ce2\u5229\u5c3c\u897f\u4e9a\u795e\u5316\u7684\u5143\u7d20\u57fa\u7840\u4e0a\u521b\u5efa\u7684\u672a\u6765\u4eba\u7269\uff0c\u7b2c\u4e00\u4e2a\u4ee5\u6545\u4e8b\u4e3a\u57fa\u7840\u88ab\u8d4b\u4e88\u5728\u5185\u90e8(in-house,\u8fd9\u91cc\u7684Inhouse\u600e\u4e48\u7ffb\u8bd1?)\uff0c\u56fe\u4e66\uff0c\u5361\u901a\u4ee5\u53ca\u89c6\u9891\u9886\u57df\u53d1\u5c55\u7684\u7279\u6743\u3002\u4ee5\u300a\u661f\u7403\u5927\u6218\u300b\u548c\u300a\u54c8\u91cc\u6ce2\u7279\u300b\u4e3a\u57fa\u7840\u7684\u73a9\u5177\u6301\u7eed\u8d70\u597d\uff0c\u5c24\u5176\u4ee5\u518d\u6b21\u91cd\u6f14\u661f\u6218\u4f20\u5947\u7684Lego\u5f62\u8c61\u6210\u4e3a\u9500\u552e\u6700\u6210\u529f\u4ea7\u54c1\u3002<\/p>\n

\u968f\u7740Lego\u7b79\u5907\u4e00\u5e74\u4e2d\u7684\u6d88\u8d39\u65fa\u5b63, \u6574\u4e2a\u516c\u53f8\u90fd\u5e26\u6709\u4e00\u79cd\u8282\u65e5\u6c14\u6c1b\u3002\u73a9\u5177\u884c\u4e1a\u5df2\u7ecf\u505c\u6ede\u4e0d\u524d\u4e865\u5e74\uff0c\u4e00\u4f4dBMO\u7684\u9996\u5e2d\u5e02\u573a\u5206\u6790\u5458(an analyst at BMO Capital Markets..\u6211\u7ffb\u8bd1\u7684\u6ca1\u9519\u5427)Gerrick Johnson\u8bf4\u9053\uff0c\u4f46\u662f\u4e8b\u60c5\u6b63\u597d\u8f6c\u8d77\u6765\u3002Mattle, Hasbro \u548c\u5176\u4ed6\u73a9\u5177\u5382\u5546\u5728\u8fc7\u53bb\u4e24\u5468\u91cc\u53d1\u5e03\u4e86\u5f3a\u52b2\u7684\u62a5\u544a\u3002Lego\u6b63\u5728\u7b79\u5907\u5b83\u660e\u5e74\u768475\u5468\u5e74\u5e86\u5178\uff0cKnudstorp\u5148\u751f\u975e\u5e38\u6709\u81ea\u4fe1\u5730\u8868\u793a\uff0c\u516c\u53f8\u8fd8\u4f1a\u4f1a\u72ec\u7acb\u5730\u53d1\u5c5575\u5e74\u3002<\/p>\n

\"\"<\/p>\n

\u540e\u8bb0…\u4e3b\u8981\u770b\u7684\u56fd\u5916\u7f51\u7ad9\u90fd\u4e0a\u4e0d\u53bb\u4e86..\u53ea\u597d\u7ffb\u8bd1\u6742\u5fd7\u4e86-_-\u3002
\u5916\u8bed\u597d\u7684\u670b\u53cb\u7ed9\u6307\u6b63\u6307\u6b63\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[3,1],"tags":[50],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category--busi","category-uncategorized","tag-lego--"],"_links":{"self":[{"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fri.sh\/blog\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}