{"id":105,"date":"2007-01-16T19:23:27","date_gmt":"2007-01-16T11:23:27","guid":{"rendered":"http:\/\/fri.sh\/?p=105"},"modified":"2007-01-16T19:23:27","modified_gmt":"2007-01-16T11:23:27","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%85%ac%e5%85%b3-%e3%80%8a%e5%85%ac%e5%85%b1%e5%85%b3%e7%b3%bb%e5%ae%9e%e5%8a%a1%e3%80%8b%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0-1","status":"publish","type":"post","link":"https:\/\/fri.sh\/blog\/2007\/%e4%bb%80%e4%b9%88%e6%98%af%e5%85%ac%e5%85%b3-%e3%80%8a%e5%85%ac%e5%85%b1%e5%85%b3%e7%b3%bb%e5%ae%9e%e5%8a%a1%e3%80%8b%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0-1\/","title":{"rendered":"\u4ec0\u4e48\u662f\u516c\u5173 – \u300a\u516c\u5171\u5173\u7cfb\u5b9e\u52a1\u300b\u8bfb\u4e66\u7b14\u8bb0 1."},"content":{"rendered":"

<\/p>\n

    \u4e0a\u4e2a\u6708\u5728\u56fe\u4e66\u9986\u65e0\u610f\u627e\u5230\u8fd9\u672c\u300a\u516c\u5171\u5173\u7cfb\u5b9e\u52a1\u300b( The Practice of Public Relations 8th Edition ), \u5230\u4eca\u5929\u5df2\u7ecf\u7ffb\u4e86\u5c0f\u534a\u672c\u3002\u89c9\u5f97\u5b9e\u5728\u5e94\u8be5\u4e3a\u8fd9\u672c\u7231\u4e0d\u91ca\u624b\u7684\u56fe\u4e66\u5199\u70b9\u4ec0\u4e48, \u505a\u4e9b\u8bb0\u53f7\u3002\u8fd9\u672c\u300a\u516c\u5171\u5173\u7cfb\u5b9e\u52a1\u300b(\u4ee5\u4e0b\u7b80\u79f0\u300a\u5b9e\u52a1\u300b)\u662f\u7531\u5177\u670930\u5e74\u7ecf\u9a8c\u7684\u516c\u5173\u8001\u624bFraser P.Seitel \u5148\u751f\u6240\u8457\u3002Seitel \u66fe\u62c5\u4efb\u5927\u901a\u66fc\u54c8\u987f\u6295\u884c\u8d44\u6df1\u526f\u603b\u88c1\u548c\u516c\u5171\u4e8b\u52a1\u8463\u4e8b10\u5e74\u4e4b\u4e45, \u540c\u65f6\u662f\u535a\u96c5\u516c\u5173\u7684\u9ad8\u7ea7\u54a8\u8be2\u987e\u95ee\u3002\u5c31\u8fd9\u672c\u4e66\u6765\u8bf4, \u6211\u4eec\u53ef\u4ee5\u770b\u5230Seitel \u5177\u6709\u975e\u5e38\u7cfb\u7edf\u7684PR\u77e5\u8bc6\u4f53\u7cfb, \u5e76\u4e14\u6709\u975e\u5e38\u6e05\u6670\u7684\u6559\u6388\u601d\u8def, \u96be\u602a\u3002\u6bd5\u7adfPR\u4e5f\u662f\u4e00\u95e8\u6c9f\u901a\u7684\u5b66\u95ee\u561b\u3002<\/p>\n

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     \u5982\u679c\u8bf4\u516c\u5171\u5173\u7cfb\u662f\u4e0e\u516c\u4f17\u4e4b\u95f4\u505a\u6b63\u786e\u6709\u6548\u7684\u6c9f\u901a, \u90a3\u4e48\u516c\u4f17\u662f\u8c01\u5462, \u600e\u6837\u5212\u5206? \u4e66\u4e2d\u7b2c\u4e00\u7ae0\u63d0\u51fa\u4e86\u51e0\u79cd\u65b9\u6cd5, \u5728\u672c\u7ae0\u7684\u8bfb\u4e66\u7b14\u8bb0\u4e2d\u5148\u6253\u4e2a\u4f0f\u7b14, \u5230\u7b2c7\u7ae0"\u6c9f\u901a"\u7684\u65f6\u5019\u518d\u4f5c\u8be6\u7ec6\u7684\u4ecb\u7ecd! <\/p>\n

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<\/p>\n

    \u4e0a\u4e2a\u6708\u5728\u56fe\u4e66\u9986\u65e0\u610f\u627e\u5230\u8fd9\u672c\u300a\u516c\u5171\u5173\u7cfb\u5b9e\u52a1\u300b( The Practice of Public Relations 8th Edition ), \u5230\u4eca\u5929\u5df2\u7ecf\u7ffb\u4e86\u5c0f\u534a\u672c\u3002\u89c9\u5f97\u5b9e\u5728\u5e94\u8be5\u4e3a\u8fd9\u672c\u7231\u4e0d\u91ca\u624b\u7684\u56fe\u4e66\u5199\u70b9\u4ec0\u4e48, \u505a\u4e9b\u8bb0\u53f7\u3002\u8fd9\u672c\u300a\u516c\u5171\u5173\u7cfb\u5b9e\u52a1\u300b(\u4ee5\u4e0b\u7b80\u79f0\u300a\u5b9e\u52a1\u300b)\u662f\u7531\u5177\u670930\u5e74\u7ecf\u9a8c\u7684\u516c\u5173\u8001\u624bFraser P.Seitel \u5148\u751f\u6240\u8457\u3002Seitel \u66fe\u62c5\u4efb\u5927\u901a\u66fc\u54c8\u987f\u6295\u884c\u8d44\u6df1\u526f\u603b\u88c1\u548c\u516c\u5171\u4e8b\u52a1\u8463\u4e8b10\u5e74\u4e4b\u4e45, \u540c\u65f6\u662f\u535a\u96c5\u516c\u5173\u7684\u9ad8\u7ea7\u54a8\u8be2\u987e\u95ee\u3002\u5c31\u8fd9\u672c\u4e66\u6765\u8bf4, \u6211\u4eec\u53ef\u4ee5\u770b\u5230Seitel \u5177\u6709\u975e\u5e38\u7cfb\u7edf\u7684PR\u77e5\u8bc6\u4f53\u7cfb, \u5e76\u4e14\u6709\u975e\u5e38\u6e05\u6670\u7684\u6559\u6388\u601d\u8def, \u96be\u602a\u3002\u6bd5\u7adfPR\u4e5f\u662f\u4e00\u95e8\u6c9f\u901a\u7684\u5b66\u95ee\u561b\u3002<\/p>\n

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     \u5982\u679c\u8bf4\u516c\u5171\u5173\u7cfb\u662f\u4e0e\u516c\u4f17\u4e4b\u95f4\u505a\u6b63\u786e\u6709\u6548\u7684\u6c9f\u901a, \u90a3\u4e48\u516c\u4f17\u662f\u8c01\u5462, \u600e\u6837\u5212\u5206? \u4e66\u4e2d\u7b2c\u4e00\u7ae0\u63d0\u51fa\u4e86\u51e0\u79cd\u65b9\u6cd5, \u5728\u672c\u7ae0\u7684\u8bfb\u4e66\u7b14\u8bb0\u4e2d\u5148\u6253\u4e2a\u4f0f\u7b14, \u5230\u7b2c7\u7ae0"\u6c9f\u901a"\u7684\u65f6\u5019\u518d\u4f5c\u8be6\u7ec6\u7684\u4ecb\u7ecd! <\/p>\n

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